NEWS YOU CAN USE: Data Study: 18 Months of Ammo Sales during a Pandemic, Protests, and the Biden Presidency.

To give a pre-pandemic baseline of sorts, over the past 18 months our overall sales have increased as follows:

590% increase in revenue
604% increase in transactions
271% increase in site traffic
77% increase in conversion rate

This data is from February 23, 2020 – August 23, 2021, when compared to the previous 18 months (August 24, 2018 – February 22, 2020).

Much more at the link.