JORDAN PETERSON, The Man They Couldn’t Cancel: Mobs have targeted Jordan Peterson, but he hasn’t lost his university job and his publishers have stuck by him. What’s his secret?

Since then he has been denounced as racist, misogynist, fascist and transphobic. Occasionally violent protests against him have taken place on the University of Toronto campus, and he is regularly shouted down at speaking events. When Penguin Random House Canada announced that it would publish “Beyond Order,” its staff “confronted management,” according to media reports, in a tearful town-hall meeting.

Contempt for the “working class” by North America’s “liberal educated elite,” is a major reason for his popularity, he says. “There aren’t very many people with an encouraging voice,” Mr. Peterson says. “Most of the things you read by intellectuals—not all, but it’s a failing of intellectuals—most of it is criticism. Look what you’re doing to the planet. What a detestable bunch of wretches you are, with your rapacious structures and your endless appetite and your desire for power. . . . Look at what your ambition has done to the planet. How dare you!”

Mr. Peterson doesn’t directly challenge the substance of these dreary criticisms. Rather he protests that they’re unnatural and unhealthy. “The proper attitude toward young people is encouragement,” he says—“their ambitions, their strivings, their desire to be competent, their deep wish for a trustworthy guiding hand. I think our culture is so cynical that it’s impossible, especially for the established intellectual chattering critics, to even imagine that encouragement is possible.” . . .

In the end, Mr. Peterson hasn’t been successfully canceled. He retains his academic post; his YouTube lectures and podcasts have not been scrubbed from the internet; and his publishers stuck with his books, which are available for purchase. This is true for basically two reasons. The first is that he has tried to understand his would-be cancelers and thinks of them almost as outpatients. He speaks in gentle, clinical terms about a reporter for the New York Times who in 2018 wrote a scathing piece about him headlined “Jordan Peterson, Custodian of the Patriarchy” and later posted online what sounded like a confession (“The roar of Twitter on my side meant the kill was justified and good”). He has, as best I can tell, genuine pity for this writer.

The second reason follows from the first. The cancelers’ strange fixations mean that apologizing to them is folly. Mr. Peterson hasn’t apologized or disavowed any previous statement. Now there’s a rule for his next book: Don’t apologize when you haven’t done anything wrong.

In the words of the great Andrew Breitart: Apologize for what?

Related: How to beat the woke: Never apologize, rally friends and punch back harder. “University and corporate bosses give into the woke because it’s painless and easier than fighting them. Make it painful and difficult instead, and they’ll change their ways. Take this to heart. The sane can win.”