I’M A BRAND! “Branding” used to be the big Web buzzphrase. I just got my copy of Lee Harris’s nearly-out book, Civilization and its Enemies, which I blurbed, and the blurb is signed “InstaPundit.com.” Not “Glenn Reynolds,” or “Glenn Reynolds, InstaPundit.com.” Just “InstaPundit.com.”

I don’t mind that, it just seems kind of, er, odd. I guess that somebody at the publisher thinks that InstaPundit will sell more books than Glenn Reynolds. So I’m branded, now, I guess. Too bad it’s not 1999 — I’d be ready for the IPO!