January 15, 2021

EVERYTHING IS GETTING WORSE: The Incredible Shrinking Liquor Bottle.

Did you see the birth announcement? A few weeks ago, the standard 750ml liquor bottle was blessed with a little brother! The new bottle looks just like its older sibling, but is 6.667 percent smaller, holding 50 milliliters less.

And as younger brothers sometimes will do, the little scrapper may well overtake and displace his older brother in the coming years, as 700ml bottles gradually replace those holding 750ml.

In theory, the shift to the smaller bottle will mean the price of liquor will be six percent less. Yay! But if history is any guide, the price break won’t actually happen. That means you’ll probably be paying the same for less.


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