VIA AN INDUSTRY NEWSLETTER I GET, NIELSEN REPORTS ON THE RECOVERY IN ON-PREMISES BOOZE SALES:
Here are some key insights from the Nielsen CGA RestauranTrak dataset, powered by Check-Level Insights Pool (CLIP), for the week ending June 13:
. At a total U.S. level (so not just limited to the aforementioned 4 states)
. Sales velocity (average dollar sales per the average on-premise outlet in Nielsen CGA measurement) in the on-premise channel has improved to -23% vs. the pre-COVID norm for the week ending June 13.
. Compared to March 28, when the on-premise shutdown commenced, sales velocity is +175%.
. Sales velocity is +18% for the week ending June 13 vs. the week ending June 6.
. Almost every day in the past two weeks delivered double-digit sales growth compared to the previous week.
. Average purchase/transaction value is also continuing its upward trajectory and is now only -8% compared to pre-COVID norms, up from -50% at its lowest.
Breaking things out by four major states, Texas and Florida are recovering much faster than New York and California, which is unsurprising.