IT’S ALL ABOUT THE NARRATIVE: Why You’re Not Hearing More About That Mass Shooting In Fresno.. “This shooting qualified for multiple Breaking News announcements on cable news and announcements arriving in people’s email inboxes. And then a strange thing seemed to happen. By Monday morning there was almost no additional coverage. I think I saw it mentioned briefly twice on CNN, and then it was back to the impeachment hearings pretty much non-stop. . . . In other words, this mass shooting is uninteresting to much of the media because it fails all the normal tests and doesn’t fit in with the narrative. Had the men at least been using ‘assault rifles’ they might have merited a bit more coverage. But those events are vanishingly rare.”