THIS EXPLAINS A LOT: ‘Luxury beliefs’ are the latest status symbol for rich Americans.
A former classmate from Yale recently told me “monogamy is kind of outdated” and not good for society. So I asked her what her background is and if she planned to marry.
She said she comes from an affluent family and works at a well-known technology company. Yes, she personally intends to have a monogamous marriage — but quickly added that marriage shouldn’t have to be for everyone.
She was raised by a traditional family. She planned on having a traditional family. But she maintained that traditional families are old-fashioned and society should “evolve” beyond them.
What could explain this?
In the past, upper-class Americans used to display their social status with luxury goods. Today, they do it with luxury beliefs.
People care a lot about social status. In fact, research indicates that respect and admiration from our peers are even more important than money for our sense of well-being.
We feel pressure to display our status in new ways. This is why fashionable clothing always changes. But as trendy clothes and other products become more accessible and affordable, there is increasingly less status attached to luxury goods.
The upper classes have found a clever solution to this problem: luxury beliefs. These are ideas and opinions that confer status on the rich at very little cost, while taking a toll on the lower class. . . .
In other words, upper-class whites gain status by talking about their high status. When laws are enacted to combat white privilege, it won’t be the privileged whites who are harmed. Poor whites will bear the brunt.
It’s possible that affluent whites don’t always agree with their own luxury beliefs, or at least have doubts. Maybe they don’t like the ideological fur coat they’re wearing. But if their peers punish them for not sporting it all over town, they will never leave the house without it again.
Because, like with diamond rings or designer clothes of old, upper-class people don a luxury belief to separate themselves from the lower class. These beliefs, in turn, produce real, tangible consequences for disadvantaged people, further widening the divide.