HOWARD KURTZ’S COLUMN TODAY is about how bloggers are keeping Big Media honest. Excerpt:

Bloggers are busting chops, big time.

The latest evidence: Some big media organizations are now quoting their criticism of other big media organizations.

It’s called influencing the debate, in real time. . . .

Some media critics dismiss bloggers as self-indulgent cranks. That’s a mistake. They now provide a kind of instant feedback loop for media corporations that came of age in an era of one-way communications.

Yep. If I were, say, Howell Raines, I’d be reading blogs a lot to see how I was doing.