ANSWERING THE IMPORTANT QUESTIONS: Who Still Buys Wite-Out, and Why? Correction fluids have improbably outlasted the typewriter and survived the rise of the digital office. “The sticky, white fluid and its chief rival, Liquid Paper, are peculiar anachronisms, throwbacks to the era of big hair, big cars, and big office stationery budgets. They were designed to help workers correct errors they made on typewriters without having to retype documents from the start. But typewriters have disappeared from the modern office, relegated to attics and museums. Even paper is disappearing from the modern office, as more and more functions are digitized. But correction fluids are not only surviving—they appear to be thriving, with Wite-Out sales climbing nearly 10 percent in 2017, according to the most recent public numbers. It’s a mystery of the digital age.”