April 27, 2018

WHY FORD ISN’T CRAZY for killing off its sedans. “Almost exactly 10 years ago, in May of 2008, the seemingly unstoppable F-150 was outsold by not one but four fuel-efficient sedans: the Honda Civic and Accord, and Toyota Corolla and Camry. With high gas prices looking like they’re coming back, this seems like an inauspicious time for Ford to announce it’s giving up on cars. Haven’t they learned anything? Yes, they have. This time is different, and it’s different because the automakers learned how to build crossovers. . . . The company is simply packaging its cars as tall wagons, because that’s what people want right now.”

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