THEY TOLD ME THE SCIENCE WAS SETTLED: Sliced & Diced: The Inside Story Of How An Ivy League Food Scientist Turned Shoddy Data Into Viral Studies. “Brian Wansink won fame, funding, and influence for his science-backed advice on healthy eating. Now, emails show how the Cornell professor and his colleagues have hacked and massaged low-quality data into headline-friendly studies to ‘go virally big time.'”