HELPFUL TIPS FROM GOOGLE on how to gender-target your ad campaign. Because gender differences.

Related: The Google Memo: Four Scientists Respond On Gender Differences.

UPDATE: The site’s down but here’s an archived version. “So, if the sexes and races don’t differ at all, and if psychological interchangeability is true, then there’s no practical business case for diversity. On the other hand, if demographic diversity gives a company any competitive advantages, it must be because there are important sex differences and race differences in how human minds work and interact.”