YOU CAN PUT TECHNOLOGY FIRST. YOU CAN PUT SHAREHOLDERS FIRST. YOU CAN PUT DIVERSITY FIRST. BUT YOU CAN ONLY PUT ONE THING FIRST: Google Fires Employee Behind Controversial Diversity Memo. I look forward to the lawsuit and its accompanying discovery.

Related: Rebels of Google: ‘Senior Leaders Focus on Diversity First and Technology Second.’

So I guess shareholders are, at best, third.

UPDATE: Why it may be illegal for Google to punish that engineer over his now viral anti-diversity memo.

Plus the brand damage. Old Google: We hire the smartest people we can get! New Google: We hire the smartest people we can get to parrot SJW twaddle!

And note that one guy, by triggering internal SJW craziness, has done more PR harm to Google than has been done since its inception. It’s like an autoimmune disease.