Trump called for the country to unify and denounced the bigotry that he said keeps America divided. Trump has been under fire for appealing to fringe elements on the right, including white nationalists.

“We condemn bigotry and prejudice in all of its forms,” Trump said. “We denounce all of the hatred and we forcefully reject the language of exclusion and separation. We have no choice. We have to, and it’s better.”

“We spend too much time focusing on what divides us,” he continued. “Now it’s time to embrace the one thing that united us: it’s America, because when America is unified, nothing is beyond our reach.” . . .

Trump used his message of unification to underscore the “America first” mindset that he trumpeted throughout his campaign. He pointed to the newly struck deal with Indiana-based Carrier to keep manufacturing jobs in America as indicative of the economic success to come under his presidency.

He stopped in Indianapolis earlier on Thursday to celebrate his deal with the heating and air conditioning company to keep more than 1,000 factory jobs in the state. Some 800 were slated to move to Mexico with 300 transferring to North Carolina, the Wall Street Journal reported.

Trump quipped that while “globalism is wonderful,” America needs to “focus on our national community.”

Stay tuned.

Plus: Flashback: Obama Mocks Trump for Promising to Keep Carrier Plant in U.S. You know, I don’t know how Trump will turn out as President, but I’m really enjoying him as President-Elect.

UPDATE: “One of the things I will enjoy about the Trump presidency is watching non-business writers try to explain his methods.”

Here’s the real story. You need a business filter to see it clearly. In my corporate life I watched lots of new leaders replace old leaders. And there is one trick the good leaders do that bad leaders don’t: They make some IMMEDIATE improvement that everyone can see. It has to be visible, relatively simple, and fast.


Because humans are not rational. Our first impressions rule our emotions forever. Trump has a second chance to make a first impression because his performance as President is fresh ground. Trump is attacking the job like a seasoned CEO, not like a politician. He knows that his entire four-year term will be judged by what happens before it even starts. What he does today will determine how much support and political capital he has for his entire term.

So what does a Master Persuader do when he needs to create a good first impression to last for years? He looks around for any opportunity that is visible, memorable, newsworthy, true to his brand, and easy to change.

Enter Ford.

Enter Carrier.

Trump and Pence recognized these openings and took them. Political writers will interpret this situation as routine credit-grabbing and exaggerated claims. But business writers will recognize Trump’s strategy as what I will call the “new CEO Move.” Smart CEOs try to create visible victories within days of taking the job, to set the tone. It’s all about the psychology.

If you are looking at Trump’s claims of success with Ford and Carrier in terms of technical accuracy and impact on the economy, you will be underwhelmed. But if you view it through a business filter and understand that psychology is the point of the exercise, you’re seeing one of the best new CEO moves you will ever see.

I’ll say this again because it’s important. We’re all watching closely to see if President Elect Trump has the skill to be president. And while you watch, Trump and Pence are pulling off one of the most skillfully executed new CEO plays you will ever see.

Read the whole thing.