September 16, 2015

A MAJOR BRANDING FAIL: Xignite Picks Brutal Founder Of Firing Squads And Labor Camps As Icon Of New API Ecosystem.

Earlier today, Xignite announced the co-launch of a fintech API ecosystem, claiming it to be a “revolution” for the financial tech industry. No doubt in search of an iconic revolutionary figure to be emblematic of the new ecosystem, Xignite selected Ernesto Che Guevera. Pictured above with a Xignite logo super-imposed over his beret, Guevara was widely regarded as Fidel Castro’s right-hand man and a key figure in the overthrow of Cuba’s Batista-led government in the 1959. The image of Guevara appears on both the press release as well as a Web page on Xignite’s Web site. The only problem is that Guevara is also known as a brutal murderer who also founded Cuba’s firing squads and labor camps. . . .

The complete list of founders includes Xignite, Advisor Software, ChartIQ, Insight360, PlanWise, QuantConnect,, EdgeLab, Estimize, Nasdaq, PsychSignal, StockTwits, TopRanks, vetr, Yodlee, SR Labs,, Tradier, Level39 and ValueStream.

Che was a virulent racist and a homophobe, too.

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