May 10, 2015

IT’S ABOUT TIME: Why This Is The End Of The Dumb Dad Era. “Look at what happened to Huggies when the diaper company tried to traffic in dumb-dad stereotypes for a 2012 commercial — dads and moms alike protested the ad’s conceit, which was that dads were so oblivious to their children that they’d leave diapers on well past the point that other brands would fail. Clorox tried something similar the following year, then meekly withdrew its ad, too.”

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