ATTACKING YOUR CUSTOMERS IS EXPENSIVE: Anti-GamerGate Campaign Cost Gawker Over A Million Dollars. “The cost to Gawker Media of its ridicule and viciousness toward video gamers was ‘seven figures’ in lost advertising revenue, according to the company’s head of advertising, Andrew Gorenstein. In addition, founder Nick Denton has stepped down as president and editorial director Joel Johnson has been removed from his post and will probably leave the company, reports Capital New York. . . . Gawker, together with Vox Media, represent the ‘worst offenders’ in the media, according to GamerGate forums: they have both, through properties such as Kotaku and Polygon, respectively, repeatedly mocked video gamers and uncritically reported claims of threats and harassment from feminist campaigners which are falling apart under closer scrutiny.”

Other media outlets may want to take note, as may their critics.