THE REAL REASON IS THAT IT WOULD HURT ENROLLMENT, AND THEY’VE GOT ENOUGH TROUBLE WITH THAT ALREADY: Why Colleges Haven’t Stopped Binge Drinking. “Drinking is so central to students’ expectations of college that they will fight for what they see as a basic right.”

When you try to distract people from the poor economic return on your product by selling “the college experience,” well . . . for a lot of people, the “college experience” involves a lot of heavy drinking.