PUNCHING BACK TWICE AS HARD: Scott Walker’s ad about Mary Burke’s family’s company — Trek — gets the numbers right. Also, attacking Dems on hypocrisy that will hurt them with their base is an excellent turnout-reducing strategy. People bothered by these ads won’t vote for Walker, necessarily, but they’ll be less likely to show up at all. Same reason people should go after Democratic officeholders who pay women less than men.