REASON TV: Reality Show President: Inside the White House PR Machine. “All over the world, heads of state are producing idealized versions of their own identities on social media, a technology that empowers leaders every bit as much as the rest of us. Heads of state and politicians are increasingly free to project their own self-image directly to the public, with less accountability than ever from an independent press. From the White House on YouTube to Ten Downing Street on Flickr to Bashar al-Assad’s Instagram page, we may never see our politicians in the way that we did just a few years ago.”