THE SINGULARITY ARRIVED SO GRADUALLY I BARELY EVEN NOTICED: “Contextually Aware” Messaging Assistant. “Created by Gummi Hafsteinsson, who previously worked on Apple’s personal assistant, Siri, and Dave Feldman, who ran the design team for Yahoo Messenger, Emu is like a more proactive text version of Siri that analyzes messages and adds helpful details for making plans. Emu was released Wednesday for the iPhone.”