LIFE IN A POLARIZED SOCIETY: Friendships cut short on social media as people get ruder: survey. “Rudeness and throwing insults are cutting online friendships short with a survey on Wednesday showing people are getting ruder on social media and two in five users have ended contact after a virtual altercation. As social media usage surges, the survey found so has incivility with 78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person.”