JAMES TARANTO: Other People’s Children: The NRA accuses Obama of hypocrisy. He proceeds to prove their point. “If the president wants his critics to refrain from even indirectly referring to his daughters, he ought to stop exploiting ordinary people’s children in this manner.”

People keep saying the NRA’s PR effort is inept. But it’s Obama who’s adopted the NRA’s signature anti-school-shooting program, not the other way around. . . .

UPDATE: Flashback: In 1999, Obama wouldn’t support tougher prosecution for school shooters.

Meanwhile, more eliminationist rhetoric: Bob Schieffer likens NRA to Nazis.

And Josh Marshall calls the NRA a “disease.”