BYRON YORK: Romney’s message to Obama voters: He let you down.

The situation facing Romney is hard for some Republicans to comprehend. They didn’t buy Obama’s bill of goods in the first place and find it hard to sympathize with anyone who did. But there are millions of people who voted for Obama who are not only disappointed in him but have come to the conclusion that he does not deserve to be re-elected. The problem for Romney is they might still be persuaded to vote for the president. Making them comfortable with the idea of leaving Obama is Romney’s job.

Romney campaign advisers are very familiar with the type. They do polling, they do focus groups and they see the phenomenon everywhere. Says campaign pollster Neil Newhouse: “These voters are my mother-in-law. She’s a soft Republican and voted with pride for Barack Obama in terms of what it meant for the country. And now, every time she talks to me, she’s more than disappointed. She’s frustrated. She’s upset. She thought she was voting for a transformational leader and feels like we got just another politician.” You can bet Newhouse and the Romney campaign are not basing their strategy on one mother-in-law. They’re undoubtedly seeing the same thing all the time in their research.

Indeed.