MICKEY KAUS: GM Plan As Dumb As It Seems.

General Motors’ plan to displace the venerable and respected Opel brand in Europe with a new Chevrolet “global” brand really is as insane as it seems, according to Keith Crain of Automotive News. “It will take decades for Chevrolet to establish anywhere near the recognition that Opel has,” Crain argues. Don’t be silly. Modern marketing can do anything!** …

P.S.: When people say CEO Dan Akerson isn’t up to the job, I assume this is the sort of thing they are talking about. The title of Crain’s column: “GM is going from bad to worse.” They are certainly not “back on top.” I’m not sure they’re even “back.” …

They’re pumped up by taxpayer money. No more, no less. But especially, no more.