TECHCRUNCH: Chick-Fil-A Is Actually Popular: How Social Media Distorts Your View of The World. “Despite an inescapable torrent of opposition from popular tech blogs, Twitter users, and city mayors against Chick-fil-A, the self-avowed anti-gay marriage restaurant enjoyed record-breaking sales. . .. Had I just gazed the world through my Twitter feed, I would think Chick-fil-A was on the verge of bankruptcy. . . and also that Ron Paul was president, gay marriage was legal, and President Obama didn’t have a decent chance of losing the election.”
It depends on how diverse your friends/followers are.