SUCCEEDING WHERE OTHERS FAIL: Why Solarcity Is Succeeding in a Difficult Solar Industry. “The key difference between Solarcity and many other clean-energy startups is that it isn’t trying to take on incumbents with new technology. It makes money by deploying existing solar technology with a novel approach to financing. Solarcity designs, installs, and maintains solar-energy systems fitted to homeowners’ roofs. Instead of asking for a big upfront payment, it leases the systems. As the panels produce power, surplus electricity is sold back to the local utility. Combined with the savings that come from using less power from the grid, this will typically reduce the homeowner’s electric bill by enough to offset the lease payments.”
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