February 29, 2012

STUDY: The Well-Off Are More Likely To Use Coupons Than The Poor. “Households with incomes of $100,000 or more are twice as likely to coupon as those who earn less than $35,000. College-degree holders are also twice as likely to use coupons as those who did not graduate from high school.”

Remember that old commercial: “How do you think a man like me got to be a man like me?”

UPDATE: A reader emails:

Please don’t use my name…

My wife is an avid couponer, and we fit into the 100,000+ and college graduate categories. I mentioned the story about couponing, and her response was “I have to coupon, we don’t qualify for food stamps!”


ANOTHER UPDATE: Reader Kyle Eubank writes:

It certainly seems that the majority of the time I’m in line at the grocery store behind someone who is paying with an EBT card, that while my cart is filled with generic and store brand items, they will have a cart full of name brand items. If I buy something that is name brand, it’s usually because I have a coupon for it.

And reader Dan Tracy writes:

We are in the $100K+ per year income category, and my wife is a big-time coupon/bargin shopper.

We feed a family of five on $160 to $180 per week for groceries, and not eating junk either…my wife buys a lot of fruits (for snacks) and vegetables, plus organics too (lots of shopping at Trader Joe’s).

$180/week for a family of five works out to $5.14 per day per person. Well below the $7/day limit some Dems denounce as not enough for recipients of gov’t aid.

“How do you think a man like me got to be a man like me?” Indeed.

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