THE KINDLE FIRE gets more praise — from an Apple fan. “Amazon built an alternative to the iPad, rather than a direct competitor. It’s a different market segment. As Steve Jobs explained back in 2010 at the introduction of the original iPad, there’s unexplored territory between smartphones and laptops. Apple and Amazon are approaching this tablet territory from opposing sides. . . . The iPad and Kindle Fire are emblematic of their makers. Apple’s primary business is selling devices for a healthy profit, and they back that up with a side business of selling digital content for those devices. Amazon’s primary business is as a retailer, including as a retailer of digital content. They back that up with a side business of low-cost digital devices that are optimized for on-the-fly purchasing of anything and everything Amazon sells. The Kindles are to Amazon what the printed catalog was to Sears a century ago.”
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