BYRON YORK: How Herman Cain Won Florida. Key quote:

“I liked Cain, but I wasn’t sure he could win,” said Zena, from Washington County. “But after I heard this, I thought it doesn’t matter if he wins or not — I am for this man. He was awesome.” . . .

One other factor should not be underestimated. Yes, the delegates liked what Cain had to say. But how he said it was just as important. With his deep, booming voice and a style that any motivational speaker would envy, Cain can give a rousing speech, and he gave several of them during four days in Orlando. No other candidate, frontrunner or back of the pack, could match him. It’s not an exaggeration to say that his power as an orator sealed the deal for hundreds of delegates. They believed Cain was speaking to them from the heart, and they were carried away by it. As with the Democratic primary contests of 2007 and 2008, never underestimate the power of a stirring speech.

Thought that last observation should perhaps be a cautionary one. Read the whole thing.