August 19, 2011

VIRGINIA POSTREL: Want To Be The Next Apple? Lose The Bafflegab. “Strategy is not what many people think it is. It is not a fill-in-the-blanks mission statement blathering about how XYZ Corp. will ethically serve its stakeholders by implementing best-in-class integrated sustainable practices to grow as a global leader while maximizing shareholder value. Such bafflegab is ‘Dilbert’-fodder that generates cynicism and contempt. It is, at best, a big waste of time.”

Plus, thoughts based on Richard Rumelt’s Good Strategy Bad Strategy: The Difference and Why It Matters.

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