DATAMINING FOR THE MASSES: “OKCupid’s datamining blog is a source of amusement, politically incorrect insight, and horror in equal measure. But what strikes me is the enormous power that comes from the democratizing of data-mining. It will change the world, just as Google did when it democratized clipping files and newspaper morgues.” That’s true, though I don’t think OKCupid is the platform that will do it.