THE IPAD AND WHAT IT’S DOING TO MEDIA. “The iPad’s effect on media firms extends well beyond its screen. The device contains a web browser as well as an app store, bringing together the world of paid content and the open web, where print content tends to be free. It is as though a news-stand carried two versions of every magazine—one costly, the other inferior but free. Media firms that were already coming to believe that the web is a mediocre advertising platform have drawn a stark conclusion: they should pull back from the free web.”