STUDY: Women More Attracted To Men In Red. “The cherry color’s charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester.” Hence, I suppose, the power tie.

UPDATE: More here: “I usually wear a black fleece sweater to work and one day decided to switch to a more comfortable one which had a crimson red hue to it. Within a few hours, I must have had close to a dozen women comment on how nice it looked. It was like visual catnip. Strangely, not a single guy said a word about it.”