CAR LUST on the cultural psychology of the BMW 3-Series. “Frankly, I think much of the negativity directed at Yuppies was more a product of the entertainment industry’s political leanings than anything else. . . . As I say, there is probably some truth to the association; that’s what marketing does and BMW has certainly marketed their cars to the more affluent among us. But I think most of my ire has been a dose of misplaced class warfare, aided and abetted by a media-entertainment complex with an axe to grind. Thus, I would like to take this opportunity to apologize to all those BMW drivers out there for all the bad thoughts I have directed at you over the years based solely on the car you choose to drive.”
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