I’VE ALWAYS FOUND THOSE BRITA WATER-FILTER COMMERCIALS MOCKING BOTTLED WATER ANNOYINGLY SANCTIMONIOUS: Turns out they’re also kind of hypocritical:

“In order to give up bottled water, you have to switch to another plastic product that’s not recyclable,” said Beth Terry of Oakland, Calif., who has started an online campaign to try to persuade Clorox, the company that owns Brita, to start recycling the filters.

Why am I not surprised?