GOOGLE: When ownership isn’t ownership.

Notice that Google called these videos “purchased” and “download to own” — as though by buying them, they became your property. Funny kind of property, that. Imagine if these were DVDs: one day, a man from Virgin Megastore shows up at your door and says, “We’re taking away all your videos. Sorry! But we’ll give you a credit to spend at a different store. Not a credit for videos, though. Also: it expires in 60 days.”

This is a giant, flaming middle finger, sent by Google and the studios to the customers who were dumb trusting enough to buy DRM videos. How many of these people will trust the next DRM play from Google (no doubt coming soon from YouTube) or the studios?

Don’t “buy” products from people and companies you don’t trust.