May 23, 2007

IMPERIAL OVERSTRETCH AT GOOGLE?

Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.

Sounds a bit . . . intrusive. Maybe Ask.com’s new competitive strategy should involve respecting people’s privacy!

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