HOW MANY PEOPLE HAVE THE “PUBLIC HEALTH EXPERTS” KILLED? Possibly quite a few, by encouraging people to stay out of the sun: “Those studying the vitamin say the hide-from-sunlight advice has amounted to the health equivalent of a foolish poker trade. Anyone practising sun avoidance has traded the benefit of a reduced risk of skin cancer—which is easy to detect and treat and seldom fatal—for an increased risk of the scary, high-body-count cancers, such as breast, prostate and colon, that appear linked to vitamin D shortages.”

Upside: Most people didn’t listen! Downside: If they were tobacco companies we could sue them.