April 20, 2007

ADVERTISING FOR SOLAR ENERGY:

Next month Sharp plans to send a trailer with a rooftop solar panel to sites in California, for demonstrations of how the system can run a television set and other appliances (needless to say, the trailer will be towed by a hybrid vehicle). And in August, when the current campaign runs its course, Sharp expects to send posters and lesson plans to elementary-school teachers to help them teach about solar energy.

“It was children who taught parents about recycling, and children will teach parents about solar energy,” said Ronald Kenedi, vice president of Sharp’s solar energy solutions group.

Hmm. I thought ads aimed at kids, designed to influence parents, were supposed to be bad.

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