“SHARECROPPING THE LONG TAIL:” “What’s being concentrated, in other words, is not content but the economic value of content. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. . . . To put it a different way, the sharecroppers operate happily in an attention economy while their overseers operate happily in a cash economy.” The key distinction vis a vis actual sharecropping is the world “happily.”