HD-DVD & BLU-RAY: DOA? “Both formats will fail, not because consumers are wary of a format war in which they could back the losing team, a la Betamax. Universal players that support both flavors of HD should appear early next year. No, the new formats are doomed because shiny little discs will soon be history.”

I’m not so sure. There’s some evidence that people like buying shiny discs.