GET WOKE, GO BROKE: The End of Men’s Magazines. Great piece by Brian Patrick Eha explaining how men’s magazines lost faith in men — and lost their readers.
Esquire, Details, Men’s Journal, Maxim, Playboy—it would be easier to list the men’s titles that haven’t shut down, cut issues, changed owners, blown up their editorial strategies, or become all but unrecognizable since 2015. In a tough media environment, men’s magazines are suffering more than most. Some—notably, Playboy and Esquire—appear to have decided that appealing primarily to men is no longer the best way forward. Their recent issues serve as signposts toward the future that, we are told over and over these days, is female—or, better yet, divorced from the gender binary altogether. What we stand to lose from their cultural eclipse is a certain ballast and guidance just as men need it most.