21st CENTURY RELATIONSHIPS: HelloFresh Crosses Line With Repulsive Pride Month Ad. It’s Sickening.
Meal-kit delivery giant HelloFresh is facing backlash after publishing a Pride Month advertisement that many critics described as vulgar and unnecessarily sexual.
The company, which delivers pre-portioned ingredients, recipes, and cooking instructions directly to customers, posted the ad on social media Thursday as part of its Pride Month marketing campaign.
“We know that eating isn’t always a top priority this month,” the company wrote. “We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”
The post is a reference to anal sex and preparation for sexual activity. The company further amplified the “joke” by using a suggestive promotional code from a commenter. “Use code BOTTOMSUP for a Pride Month discount,” the company wrote.
Exit quote: “The advertisement drew sharp criticism on X, where users questioned why a food company was making explicit sexual jokes as part of its Pride Month promotion.”
Ready for one of the most disturbing marketing campaigns you’ve ever seen? @HelloFresh wants you to know that they have food for you to prepare your colon for receiving anal sex during Pride Month. Yes, this is real. No sane person should use this insane company. pic.twitter.com/R0Cy8JIOAC
— Robby Starbuck (@robbystarbuck) June 7, 2026
50 years ago, Saturday Night Live had a ‘Weekend Update’ joke that went, “Brought to you by Hershey Highway: the candy that’s turned America’s taste around for fifty years.” Today, Hello Fresh is basically using that as an actual slogan. Welcome to Weimar America.