HOW THE YOUTUBERS BEAT STAR WARS:
Last weekend saw the most unlikely battle between David and Goliath. The little film that could was none other than the psychological horror film Backrooms. It was made on a microscopic budget (in relative terms) of $10 million, yet went on to gross a staggering $81.4 million in the US alone in its opening weekend. And the big film that couldn’t was the not-so-eagerly awaited The Mandalorian and Grogu, which had a 70 percent drop at the box office from its (relatively) underwhelming opening weekend. Unless something wholly unexpected happens, it will conclude its run as the lowest-grossing Star Wars property, confirming the predictions of those who suggested that Disney have run the brand into the ground spectacularly.
Yet the unpredicted triumph of Backrooms might be the change that the Hollywood industry so desperately needs if mainstream cinema is to evolve and survive. It was directed by Kane Parsons, aka Kane Pixels, a 20-year-old YouTuber who has had a series of successful short films and web series, including a 2022 prototype for what became Backrooms. (And yes, this means that Parsons/Pixels was finding huge success online while he was still a teenager, if you want to feel old.) While there has been some chatter on social media about whether Parsons really was solely responsible for the film himself, given the starry list of producers – including The Conjuring’s James Wan and Deadpool & Wolverine’s Shawn Levy – he has set numerous records, including being the youngest director ever to have a number one hit at the box office.
At her Substack, Justine Bateman explores: The Horror! The Horror! Something new and exciting is happening in film. And it’s scaring the hell out of people.
Horror may be the most consistently profitable genre. Films are made for small budgets, with limited cast and locations. And Elevated Horror, although pricier, provides a reliable return. HEREDITARY, for instance, earned $80m with a $10m budget, and NOSFERATU earned $181m on $50m expenditure. Cregger’s WEAPONS earned $264 worldwide with only a $38m budget.
This is partially due to horror fans being loyal and dedicated. These fans show up. Damien Leone, known for the Terrifier franchise, says, “Horror fans are like drug addicts. We always need that fix.”
Backrooms is also Critical Drinker approved, incidentally: