HIGH TECH, LOW FARES: Amazon’s Zoox jumps into U.S. robotaxi race with Las Vegas launch.

Zoox’s first public launch kicks off Wednesday on the Las Vegas strip. The company is offering free rides from a few select locations, with plans to expand more broadly across the city in the coming months. Riders will eventually have to pay, but Zoox said it’s waiting on regulatory approval to take that step.

Amazon is jumping into a market that’s all about the future, but one where Waymo has a major head start, having offered commercial driverless rides since 2020. Earlier this year, Waymo said it surpassed 10 million paid rides, and the company now operates in five cities, with Dallas, Denver, Miami, Seattle and Washington, D.C., coming next year.

Nifty tech, but that name…