HEY, REMEMBER BRAT SUMMER? THAT WAS FUN: Revealed: Pro-Kamala Social-Media Millions That Couldn’t Sync ‘Brat’ With ‘Democrat.’
The abrupt withdrawal last year of President Joe Biden as the Democratic presidential nominee, followed rapidly by his replacement with Vice President Kamala Harris, irked many voters left out by the process. Yet social media seemed to ooze with enthusiasm and Gen Z-friendly hipster appeal.
Influencers flooded the web with neon-matcha green pro-Harris videos synced to beats from singer Charli XCX’s album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent “brat” vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of white supremacy. Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and tried searching for pornography, actions her sketch suggested would be banned if Harris lost the election.Influencers flooded the web with neon-matcha green pro-Harris videos synced to beats from singer Charli XCX’s album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent “brat” vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of white supremacy. Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and tried searching for pornography, actions her sketch suggested would be banned if Harris lost the election.
Harris, a career politician favored by the Democratic Party’s establishment, never quite fit the bill as an icon of activist movements. But the sudden influencer buzz seemed to transform the stodgy former prosecutor into an icon of the cultural zeitgeist.
As it turns out, the tidal wave of enthusiasm was not entirely genuine. Much of the content, including Montooth’s videos, was quietly funded by an elusive group of Democratic billionaires and major donors in an arrangement designed to conceal the payments from voters.
RealClearInvestigations obtained internal documents and WhatsApp messages from Democratic strategists behind the influencer campaign. Way to Win, one of the major donor groups behind the effort, spent more than $9.1 million on social media influencers during the 2024 presidential election – payments revealed here for the first time. The amount was touted in a document circulated after the election detailing the organization’s accomplishments.
The Harris campaign torched through a bonfire of money that would make even the Joker blush: “Questions have mounted over the campaign spending decisions from Harris and her supporting organizations. The Harris campaign and her SuperPAC spent over $1.5 billion in the last months of the campaign, with much of the money flowing to consultants and media advertising. Alex Cooper, who hosted Harris for an interview on her ‘Call Her Daddy’ podcast, was baffled about why the campaign spent about $100,000 on a ‘cardboard’ temporary studio set that ‘wasn’t that nice.’ Others have raised similar concerns about payments to Oprah Winfrey’s production firm.”