#WINNING: Carl’s Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown.

Carl’s Jr. is bringing back its bikini-clad burger models just in time for the Super Bowl.

TikTok influencer Alix Earle stars in a new commercial from Carl’s Jr. promoting its new “hangover burger” for football fans needing a pick-me-up after game day.

“Just what you need to cure that post party bug,” Earle says, dressed in a skimpy outfit as she parades through a car wash and takes a bite of the super-loaded breakfast burger.

The Super Bowl-themed ad comes about eight years after the fast-food chain vowed to end its sexualized campaigns, which included partnerships with Paris Hilton and Kim Kardashian.

The brand’s return to racy advertising comes as major companies have been dismantling their diversity programs, following President Trump’s call for “merit-based” policies.

Studying this year’s Super Bowl ads, Kremlinology-style for their tone and subtext will be fun on Sunday. (Hopefully the game will be watchable as well.)