OLD AND BUSTED: Jag Man.
The New Hotness? Jag Tran! Elon Musk hits out at bizarre Jaguar advert with no cars in it:
Elon Musk has criticised a Jaguar advert that featured catwalk models in bizarre clothes but no cars.
The British carmaker on Tuesday debuted a new advert featuring several models with asymmetrical haircuts and brightly coloured, haute couture clothing walking around a Mars-like landscape bathed in bright pink.
Messages such as “create exuberant”, “live vivid”, “delete ordinary”, “break moulds” and “copy nothing” flash on the screen but no actual cars or references to Jaguar as a carmaker are featured.
The advert, which was released to promote the company’s new logo and wider rebrand, was dubbed a “hallucinogenic sci-fi movie” by Car Dealer magazine and has prompted a barrage of criticism online.
Mr Musk, the billionaire owner of rival Tesla, wrote on his social media platform X in response to the advert: “Do you sell cars?”
In his “Wednesday Review of Modern Thought,” James Lileks looks at the Jag commercial and adds:
“Challenging boundaries,” the ad concludes.
There are no boundaries left to challenge. Everything outre is de rigeur. Everything shocking is hawking something. Everything avant is already guarded by the taste-maskers to ensure its unassailability. Anything goes but everything’s gone, because the most obvious ad in the world today, the easiest, the least imaginative, stars the gender-neutral person in a dress with a sledgehammer.
Offer not valid in the Middle East, Jim Treacher writes:
If you’re wondering where the car is, don’t worry. It’s been tucked away.
Speaking of the tranny in this ad, he was omitted from the version for the Middle Eastern market. Because even ad executives know you can’t spend your salary if you’ve been beheaded.
This is the version of the ad that @Jaguar created for the Middle Eastern market. Notice any differences? https://t.co/PRIS94vT2T pic.twitter.com/aIb4U6nnWA
— Christina Pushaw 🐊 🇺🇸 (@ChristinaPushaw) November 20, 2024
Offer apparently also not valid in some part of Berlin, Treacher adds: “Stop me if you think that you’ve heard this one before:”
As Treacher concludes, “Hey, what’s the worst that could happen?”