IN THE MAIL: How the Jester Became King: Dave Portnoy and the Real Story of Barstool Sports is now available on Amazon for pre-ordering.

In full disclosure, I did the pre-publication legal review for the book. It’s an unauthorized biography, but very accurate with well-sourced facts and quotes including citations.

To be honest, I’m somewhat ambivalent about Portnoy. He proudly shows his role in the development of “bro’ culture” which isn’t totally my cup of tea. I’ve never been much of a “frat boy.” (Though I have to say his “one-bite pizza test” is awesome).

But at the same time, this highly-detailed story shows his vigilance against wokeness, and also the time-tested truth that if you have an idea, bust your @ss to make it work, and maintain a sense of humor, you’ll do well.

And indeed, he has done well.